Strategy.
Story.
Results.

Developed a family membership growth strategy for Cincinnati Museum Center, one of the largest history museums in the US. Our team identified that 62% of CMC visitors already come more than twice a year — meaning they were spending close to or beyond the cost of a membership without the benefits, making them prime conversion candidates.

We crafted a winning aspiration statement centered on transforming curiosity into belonging, then mapped the full buyer journey from awareness through retention. Our key strategic idea targeted moms as the primary household decision-maker, leveraging high demand for summer camp registration as an exclusive early-access membership benefit — turning CMC's most popular seasonal program into a year-round membership driver.

Conducted a full Social Media Listening & Planning (SMLP) analysis for Southwest Airlines, the 4th most profitable US airline operating across 117 airports in 11 countries. Our team audited Southwest's brand positioning, social media presence, and competitive standing against American Airlines and Delta — the 2nd and 3rd largest US carriers by passenger traffic.

Using secondary research from Statista and industry reports, we analyzed Southwest's on-time performance, customer satisfaction scores (3rd industry-wide), and brand equity gaps. We then built actionable SMLP recommendations covering brand voice, content cadence, audience targeting, and platform-specific strategies to improve digital engagement and close the gap on customer satisfaction relative to competitors.

Developed a comprehensive content marketing strategy for Pedialyte (Abbott) by building a multigenerational consumer framework. Our group created the Hart Family — four personas spanning ages 1 to 55 — to illustrate that Pedialyte is not just a baby product, but a hydration solution for every life stage: from infants to athletes to adults recovering after a long night.

Each persona came with distinct goals, frustrations, brand preferences, and content messaging strategies. We mapped storytelling frameworks to each segment, recommended platform-specific content plans, and delivered a financial growth analysis with projections tied to each audience segment. The full presentation was structured for the Abbott brand team as a live client pitch covering market research, storytelling, consumer segmentation, and growth opportunity.

Conducted a detailed head-to-head social media audit of Hard Jewelry (HJ) and GLD using Rival IQ analytics. Despite GLD maintaining 600K+ more Instagram followers, Hard Jewelry outperformed across every meaningful engagement metric — 11× more comments per post, 20× more TikTok shares, and 7× the daily posting frequency. HJ's average engagement per Instagram post was over 20,000 compared to GLD's negligible 29.5.

The analysis revealed that GLD's comment sections were filled with bot activity and paid engagement, while HJ's were genuine fan conversations. This deep dive demonstrated that HJ's authentic, community-driven lifestyle brand strategy far outperformed GLD's paid-heavy approach — making the case that brand identity and real engagement matter more than raw follower counts in competitive DTC markets.

Performed a comprehensive digital marketing audit of Hard Jewelry's full channel stack, personally joining their email list and tracking all communications over four weeks. HJ's email strategy was severely underutilized — the welcome email lacked any call to action, and only a handful of product emails were sent across the entire observation period. Recommended rebuilding the email program to 2–3 weekly sends with clear CTAs, content variety, and personalized product drops.

Assessed Instagram, TikTok, YouTube, and an abandoned X account (recommended deletion). HJ's greatest strength was its authentic online community: averaging 339 genuine comments per post with real fan conversations — a stark contrast to competitor bot engagement. Evaluated HJ against the 36 Rules of Social Media and 10 Tenets of SBD, finding strong performance in authenticity, community, and consistency, with clear gaps in email and cross-platform strategy.

Conducted a side-by-side e-commerce analytics deep dive on Gymshark and Fabletics using Grips and SimilarWeb. The central finding: Fabletics generated nearly 2× more transactions than Gymshark, yet Gymshark produced 4× more revenue — exposing how dramatically average order value (AOV) can outweigh raw transaction volume as a growth driver.

Analyzed revenue trends month-by-month back to 2019, identifying seasonal spikes each November (holiday shoppers) and early summer. Found Gymshark's bounce rate held steady at ~40% — healthy for e-commerce. Most strikingly, despite social media being a smaller overall traffic channel for Gymshark, it drove the highest AOV and conversion rate of any channel — demonstrating the premium purchasing intent of social-influenced buyers. Presented recommendations on channel mix and AOV optimization strategies.

Delivered a full earned media audit of Hard Jewelry's review ecosystem, consumer-generated content, and martech stack. HJ's website surfaces 59,000+ five-star reviews prominently, with product pages featuring hundreds of detailed customer reviews including photos — building immediate social proof. Their app holds a 4.9/5 rating across 5,000+ reviews. Notably, HJ achieves this without offering review incentives, relying entirely on genuine customer satisfaction.

Conducted a competitive earned media analysis against GTHIC, auditing their review generation approach, third-party presence, and community-building tactics. Developed martech research identifying tools for automating review requests post-purchase and amplifying UGC across social channels. Final recommendations covered review generation workflows, consumer insight collection strategies, and a roadmap for scaling earned media reach organically through HJ's existing passionate customer base.